Bauma 2022--UMC View
Recently, following Volvo's decision not to participate in the exhibition, JLG, another high-altitude work manufacturer, said that it would withdraw from the BMW exhibition in Munich, Germany in 2022. However, the possibility of returning to the Munich BMW exhibition cannot be ruled out in the future.
"The global COVID-19 pandemic has led to changes in the behavior of our employees, partners and customers," said Karel Huijser, general manager and vice president of EMEAIR at JLG. Now technology accelerates and improves the virtual experience. Online collaboration, participation and information sharing can provide users with more 'new perspectives', which promotes us to reconsider some traditional marketing work. Therefore, we have used and will continue to invest in these new and evolving technologies. Demonstrate and interact with JLG's customers globally in an exciting and innovative way. "
JLG said that in the future, the company will focus on small and localized on-site activities, mixed activities and personalized virtual experience, and seamlessly integrate digital marketing with traditional marketing channels. These activities will feature JLG site and lower level access solutions as well as electrification and sustainable technologies.